Empower your People. Protect your Business. Leverage your Technology.

Does your team want more from its Apple ecosystem?

Companies that trust Apple trust Second Son

We’ve been implementing tailored macOS, iOS, and iPadOS technology solutions to accelerate productivity and enhance company culture, for 20 years running. As the largest member of the Apple Consultants Network in Southern California, we’ve helped hundreds of business owners create a personalized technology ecosystem that’s built in an efficient and pragmatic way, to keep their team running simply and smoothly.

Why Choose Us?

Second Son has a special focus on supporting businesses that operate with at least 50% macOS presence at the end-user level. We cater to a diverse range of SMBs and larger companies across the US in a wide variety of industries: marketing agencies, biotech and pharmaceutical firms, real estate investment firms, social services organizations, and more.

We help small to medium business owners looking to outsource all their IT needs, and leverage today’s powerful cloud tools for their virtual and hybrid teams. Small enterprise firms rely on us to augment their internal IT teams and enhance the management of their fleets of Apple devices to meet the larger organization’s goals for security, growth, and scalability.

Our understanding of the unique dynamics and technological requirements of macOS-based environments, and cross-platform environments, enables us to provide bespoke solutions that optimize performance, productivity, and meet the security needs of today. While we don’t publish clients’ company names, you can read some of their reviews here.

Baseline
Baseline allows companies to deploy Apple computers for new employees or reset existing devices completely hands-free. It’s the perfect solution to onboarding remote employees.
Renew
Renew is our custom, easy to use software tool to gently remind employees to restart their computers regularly, allowing updates and security features to run as expected.

We Built These!

When we couldn’t find solutions that were flexible enough to fit the diverse needs of our client base, we decided to make our own: Baseline and Renew. These are open-source products we’ve created after years of collaboration with the Apple community and partners across the globe.

Latest News

May 9, 2023

Do you use AI systems like ChatGPT in your business? Have you asked your team if they've thought about implementing an AI program? As a small business owner, it's essential to establish proper policies for your employees to follow to ensure that AI systems are being used appropriately.

October 24, 2022

There is one big change we want you to know about. Apple has changed how new versions of macOS are offered to your end-users. Once a computer is running macOS Monterey, we can no longer prevent the user from upgrading to macOS Ventura.

August 19, 2022

It's been almost a year since the last time this happened, and once again, you can’t escape seeing headlines about this all over the news. Late Wednesday, Apple released a set of security updates affecting all products running current versions of macOS, iOS, and iPadOS.